Thinking
Planning feels like progress. It has the structure of work, the spreadsheets, the timelines, the strategy documents that accumulate in your Notion workspace while the idea waits. But for most founder-operators, over-planning without building anything testable is just sophisticated procrastination. It's how smart people spend time avoiding the
Thinking
Here's a test worth running on your next business idea: describe it to Claude and ask it to summarize what you said. If the summary sounds like your idea, you're in good shape. If it sounds vague, generic, or subtly off, the problem is most likely
Thinking
Most founder-operators don't fail because they had bad ideas. They fail because they committed to those ideas before testing them. The course that took 3 months to build before anyone told you they didn't need it. The service offer you spent weeks designing a sales page